ANALISIS STRATEGI PERENCANAAN DAN STRATEGI PENGAWASAN TERHADAP KEBERHASILAN USAHA JASA KONSULTAN PEMBANGUNAN SARANA DAN PRASARANA PT. TAMBORA SETIA JAYA DI JAKARTA
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Title
ANALISIS STRATEGI PERENCANAAN DAN STRATEGI PENGAWASAN TERHADAP KEBERHASILAN USAHA JASA KONSULTAN PEMBANGUNAN SARANA DAN PRASARANA PT. TAMBORA SETIA JAYA DI JAKARTA
Description
Aldian Syafrin Pratama, 〖Dr.Tri Suratmi ,M.Pd,MKM〗^1, 〖Dr. Ir.Mariati Tamba,MM〗^2
Program Studi Administrasi Bisnis, Program Magister
Fakultas Ekonomi dan Bisnis, Universitas Respati Indonesia
Email: [email protected]
Abstrak
Keberhasilan usaha merupakan aspek vital bagi kelangsungan bisnis, dan Strategi Perencanaan serta Strategi Pengawasan diyakini memiliki peran penting dalam mencapainya. Hal ini menimbulkan pertanyaan mengenai pengaruh strategi yang digunakan terhadap pencapaian bisnis, terutama dalam konteks tantangan yang dihadapi oleh PT. Tambora Setia Jaya, seperti penundaaan proyek, komunikasi yang kurang efektif, dan faktor-faktor lingkungan. Tujuan dari penelitian ini adalah untuk (1) Menganalisis pengaruh Strategi Perencanaan terhadap Keberhasilan Usaha Jasa Konsultan pembangunan sarana dan prasarana, (2) Menganalisis pengaruh Strategi Pengawasan terhadap Keberhasilan Usaha Jasa Konsultan pembangunan sarana dan prasarana, (3) Menganalisis pengaruh Strategi Perencanaan dan Strategi Pengawasan secara simultan terhadap Keberhasilan Usaha Jasa Konsultan pembangunan sarana dan prasarana. Jenis penelitian yang digunakan adalah survey analitik dengan pendekatan kuantitatif. Populasi penelitian berjumlah 310 orang dengan besar sampel sebanyak 175 responden. Teknik pengambilan sampel yang digunakan yaitu simple random sampling. Instrumen pengumpulan data berupa kuisioner yang telah dilakukan uji validitas dan reliabilitas dengan jumlah sampe uji coba 20 orang, disebarkan kepada responden pengguna jasa konsultan. Seluruh indikator dalam kuisioner diukur menggunakan skala Likert 4 poin, yang merepresentasikan tingkat kesetujuan responden terhadap pernyataan yang diajukan. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) Ada pengaruh positif dan signifikan Strategi Perencanaan terhadap Keberhasilan Usaha Jasa Konsultan. (2) Ada pengaruh positif dan signifikan Strategi Pengawasan terhadap Keberhasilan Usaha Jasa Konsultan. (3) Ada pengaruh positif dan signifikan Strategi Perencanaan dan Strategi Pengawasan secara simultan terhadap Keberhasilan Usaha Jasa Konsultan. Hasil analisis koefisien determinasi yang mencapai 35,2% menunjukkan bahwa kontribusi kedua variabel bebas ini berkontribusi secara signifikan terhadap Keberhasilan Usaha Jasa Konsultan PT. Tambora Setia Jaya.
Kata kunci: Strategi Perencanaan, Strategi Pengawasan, Keberhasilan Usaha, Loyalitas Pelanggan
Abstract
Business success is a vital aspect for business continuity, and Planning Strategy and Monitoring Strategy are believed to have an important role in achieving it. This raises questions regarding the influence of the strategies used on business achievement, especially in the context of the challenges faced by PT. Tambora Setia Jaya, such as project delays, ineffective communication, and environmental factors. The objectives of this study are to (1) Analyze the influence of Planning Strategy on the Success of the Facilities and Infrastructure Development Consulting Services Business, (2) Analyze the influence of Monitoring Strategy on the Success of the Facilities and Infrastructure Development Consulting Services Business, (3) Analyze the influence of Planning Strategy and Monitoring Strategy simultaneously on the Success of the Facilities and Infrastructure Development Consulting Services Business. The type of research used is an analytical survey with a quantitative approach. The research population was 310 people with a sample size of 175 respondents. The sampling technique used was simple random sampling. The data collection instrument was a questionnaire that had been tested for validity and reliability with a trial sample of 20 people, distributed to respondents who used consulting services. All indicators in the questionnaire were measured using a 4-point Likert scale, which represents the level of respondent agreement with the statements submitted. The data analysis used was multiple linear regression analysis. The results of the study showed that: (1) There is a positive and significant influence of Planning Strategy on the Success of Consulting Services Business. (2) There is a positive and significant influence of Supervision Strategy on the Success of Consulting Services Business. (3) There is a positive and significant influence of Planning Strategy and Supervision Strategy simultaneously on the Success of Consulting Services Business. The results of the determination coefficient analysis which reached 35.2% showed that the contribution of these two independent variables contributed significantly to the Success of PT. Tambora Setia Jaya Consulting Services Business.
Keywords: Planning Strategy, Monitoring Strategy, Business Success, Customer Loyalty
Program Studi Administrasi Bisnis, Program Magister
Fakultas Ekonomi dan Bisnis, Universitas Respati Indonesia
Email: [email protected]
Abstrak
Keberhasilan usaha merupakan aspek vital bagi kelangsungan bisnis, dan Strategi Perencanaan serta Strategi Pengawasan diyakini memiliki peran penting dalam mencapainya. Hal ini menimbulkan pertanyaan mengenai pengaruh strategi yang digunakan terhadap pencapaian bisnis, terutama dalam konteks tantangan yang dihadapi oleh PT. Tambora Setia Jaya, seperti penundaaan proyek, komunikasi yang kurang efektif, dan faktor-faktor lingkungan. Tujuan dari penelitian ini adalah untuk (1) Menganalisis pengaruh Strategi Perencanaan terhadap Keberhasilan Usaha Jasa Konsultan pembangunan sarana dan prasarana, (2) Menganalisis pengaruh Strategi Pengawasan terhadap Keberhasilan Usaha Jasa Konsultan pembangunan sarana dan prasarana, (3) Menganalisis pengaruh Strategi Perencanaan dan Strategi Pengawasan secara simultan terhadap Keberhasilan Usaha Jasa Konsultan pembangunan sarana dan prasarana. Jenis penelitian yang digunakan adalah survey analitik dengan pendekatan kuantitatif. Populasi penelitian berjumlah 310 orang dengan besar sampel sebanyak 175 responden. Teknik pengambilan sampel yang digunakan yaitu simple random sampling. Instrumen pengumpulan data berupa kuisioner yang telah dilakukan uji validitas dan reliabilitas dengan jumlah sampe uji coba 20 orang, disebarkan kepada responden pengguna jasa konsultan. Seluruh indikator dalam kuisioner diukur menggunakan skala Likert 4 poin, yang merepresentasikan tingkat kesetujuan responden terhadap pernyataan yang diajukan. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) Ada pengaruh positif dan signifikan Strategi Perencanaan terhadap Keberhasilan Usaha Jasa Konsultan. (2) Ada pengaruh positif dan signifikan Strategi Pengawasan terhadap Keberhasilan Usaha Jasa Konsultan. (3) Ada pengaruh positif dan signifikan Strategi Perencanaan dan Strategi Pengawasan secara simultan terhadap Keberhasilan Usaha Jasa Konsultan. Hasil analisis koefisien determinasi yang mencapai 35,2% menunjukkan bahwa kontribusi kedua variabel bebas ini berkontribusi secara signifikan terhadap Keberhasilan Usaha Jasa Konsultan PT. Tambora Setia Jaya.
Kata kunci: Strategi Perencanaan, Strategi Pengawasan, Keberhasilan Usaha, Loyalitas Pelanggan
Abstract
Business success is a vital aspect for business continuity, and Planning Strategy and Monitoring Strategy are believed to have an important role in achieving it. This raises questions regarding the influence of the strategies used on business achievement, especially in the context of the challenges faced by PT. Tambora Setia Jaya, such as project delays, ineffective communication, and environmental factors. The objectives of this study are to (1) Analyze the influence of Planning Strategy on the Success of the Facilities and Infrastructure Development Consulting Services Business, (2) Analyze the influence of Monitoring Strategy on the Success of the Facilities and Infrastructure Development Consulting Services Business, (3) Analyze the influence of Planning Strategy and Monitoring Strategy simultaneously on the Success of the Facilities and Infrastructure Development Consulting Services Business. The type of research used is an analytical survey with a quantitative approach. The research population was 310 people with a sample size of 175 respondents. The sampling technique used was simple random sampling. The data collection instrument was a questionnaire that had been tested for validity and reliability with a trial sample of 20 people, distributed to respondents who used consulting services. All indicators in the questionnaire were measured using a 4-point Likert scale, which represents the level of respondent agreement with the statements submitted. The data analysis used was multiple linear regression analysis. The results of the study showed that: (1) There is a positive and significant influence of Planning Strategy on the Success of Consulting Services Business. (2) There is a positive and significant influence of Supervision Strategy on the Success of Consulting Services Business. (3) There is a positive and significant influence of Planning Strategy and Supervision Strategy simultaneously on the Success of Consulting Services Business. The results of the determination coefficient analysis which reached 35.2% showed that the contribution of these two independent variables contributed significantly to the Success of PT. Tambora Setia Jaya Consulting Services Business.
Keywords: Planning Strategy, Monitoring Strategy, Business Success, Customer Loyalty