Food Industry Design,
Technology and Innovation

When my former Nestlé colleague and one of the authors of this book, Helmut Traitler,
had asked me to read Food Industry Design, Technology and Innovation, I was hesitant.
Every year I receive dozens of unsolicited management books—with catchy titles and
bold theses—and after skimming a few pages they wind up in a cupboard behind my
desk, unread. But this one is different. The book’s premise that the role of design is
under-appreciated and marginalized in industry, and in particular the food industry (in
which I have worked for over 30 years), hits home from page one. But what makes this
text unique is its ability to analyze and synthesize complex concepts, and spark thoughts
and actions through real-world examples. Design is clearly one of the most important
factors of our lives: professionally and personally. Food Industry Design, Technology and
Innovation may not have a catchy title, but the content is thought provoking and practical.
This book does not sit on my cupboard with the others, but near my desk, with its pages
dog-eared and notes written in the margins. Enjoy and design