Empowerment Digital Marketing Strategy One Time
Entrepreneur Micro Application Social Media In The Village
Mekar Jaya, District Sukmajaya, Depok City

Abstract
In the era of globalization, business competition is
increasing rapidly and people's economic
problems are also increasingly complex, so the
right steps can be taken by a digital marketing
strategy by empowering micro-scale businesses
based on digitizing the creative economy in
society to overcome post-pandemic economic
problems. This research is an effort to empower
micro-scale business actors. The research objective
of this community service is one of the
government's programs to accelerate the economy
by conducting training and outreach as a whole to
the wider community to all corners of the village
or sub-district regarding the ease of macro-scale
business for MSME actors, always active in
government and private programs and
universities to support increase in micro-scale
income, for MSME business actors to consistently
switch business patterns from analog to digital
systems both through social media application
platforms and websites to optimize facilities in the
times.